Marketing Manager

Mô tả công việc

OBJECTIVE/Mục tiêu: The Marketing and Communication Manager is responsible for developing and implementing strategies to enhance the institution’s brand, increase enrollment, and maintain effective communication both internally and externally. 

KEY RESPONSIBILITIES/Nhiệm vụ chính:

• Brand Management:
• Develop and maintain the institution’s brand identity and messaging strategy. 
• Ensure consistency in branding across all communication channels.
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• Enrollment Marketing:
• Create and execute marketing campaigns to attract prospective students. 
• Collaborate with the enrollment team to meet enrollment targets. 
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• Digital Marketing: 
• Oversee the institution’s online presence, including the website and social media platforms. 
• Utilize digital marketing strategies to reach and engage with target audiences. 
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• Content Creation:
• Generate compelling content, including articles, blog posts, videos, and infographics, to promote the institution’s programs and initiatives.
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• Public Relations:
• Cultivate relationships with media outlets and journalists. 
• Prepare and distribute press releases and manage, media inquiries. 
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• Advertising and Promotion: 
• Plan and manage advertising campaigns, including online and offline channels. 
• Optimizing advertising spending to maximize ROI. 
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• Market Research: ‘
• Conduct market research and competitor analysis to identify trends and opportunities. 
• Use data-driven insights to refine marketing strategies. 
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• Internal Communication: 
• Facilitate effective communication within the organization, ensuring that staff and faculty are informed about the institution and developments and initiatives. 
• Manage internal communication channels and platforms.
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• Crisis Communication: 
• Develop and implement crisis communication plans and protocols. 
• Handle communication during crises or sensitive situations. 
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• Budget Management: 
• Manage the marketing and communication budget, tracking expenses and ensuring cost-effectiveness. 
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• Team Leadership: 
• Recruit, train, and lead a team of marketing and communication professionals. 
• Set clear performance goals and provide ongoing guidance and feedback. 
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• Stakeholder Engagement: 
• Collaborate with academic departments, enrollment teams, alumni, and other stakeholders to align marketing efforts with organizational goals. 
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• Alumni Engagement 
• Develop strategies to engage alumni and leverage their support for institutional growth and development. 
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• Compliance and Ethics: 
• Ensure all marketing and communication activities adhere to ethical standards and comply with relevant laws and regulations. 
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• Evaluation and Reporting: 
• Monitor the effectiveness of marketing campaigns and communication efforts. 
• Prepare regular reports for senior management and the board of directors. 
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• Industry Trends and Best Practices: 
• Stay updated on trends and best practices in marketing and communication within the education sector. 
• Implement innovative approaches to reach target audiences effectively. 

Yêu cầu ứng viên

• Graduated from College majoring in journalism, communication, foreign affairs, marketing, or related majors.
• At least 3 years experience in similar or related positions.
• Good communication and relationship building, independent and proactive work, good writing skills and creativity.
• Solid knowledge of social media.
• Good teamwork skills.
• Fluent in English 

Quyền lợi

• The opportunity to learn English with international qualifications
• Working in an international environment            
• Salary: Negotiable, according to candidate capacity.
• Bonus: According to the company's business results
• Dynamic and youthful working environment.
• Participating in social insurance, health insurance, unemployment insurance and other regimes according to the provisions of the Labor Code and the Company's regulations.

Địa điểm làm việc

- Hồ Chí Minh: 50 Trương Định, P. Võ Thị Sáu, Quận 3

Thời gian làm việc

Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)Thứ 7 (từ 08:30 đến 12:30)

Hạn nộp hồ sơ: 29/02/2024