CÔNG TY TNHH AMERICAN UNIVERSITY OF SCIENCE
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276 days ago
Marketing Manager
TP Hồ Chí Minh,
TP Hồ Chí Minh,
Published on January 05, 2024
Mô tả công việc
OBJECTIVE/Mục tiêu: The Marketing and Communication Manager is responsible for developing and implementing strategies to enhance the institution’s brand, increase enrollment, and maintain effective communication both internally and externally.
KEY RESPONSIBILITIES/Nhiệm vụ chính:
- Brand Management:
- Develop and maintain the institution’s brand identity and messaging strategy.
- Ensure consistency in branding across all communication channels.
- Enrollment Marketing:
- Create and execute marketing campaigns to attract prospective students.
- Collaborate with the enrollment team to meet enrollment targets.
- Digital Marketing:
- Oversee the institution’s online presence, including the website and social media platforms.
- Utilize digital marketing strategies to reach and engage with target audiences.
- Content Creation:
- Generate compelling content, including articles, blog posts, videos, and infographics, to promote the institution’s programs and initiatives.
- Public Relations:
- Cultivate relationships with media outlets and journalists.
- Prepare and distribute press releases and manage, media inquiries.
- Advertising and Promotion:
- Plan and manage advertising campaigns, including online and offline channels.
- Optimizing advertising spending to maximize ROI.
- Market Research: ‘
- Conduct market research and competitor analysis to identify trends and opportunities.
- Use data-driven insights to refine marketing strategies.
- Internal Communication:
- Facilitate effective communication within the organization, ensuring that staff and faculty are informed about the institution and developments and initiatives.
- Manage internal communication channels and platforms.
- Crisis Communication:
- Develop and implement crisis communication plans and protocols.
- Handle communication during crises or sensitive situations.
- Budget Management:
- Manage the marketing and communication budget, tracking expenses and ensuring cost-effectiveness.
- Team Leadership:
- Recruit, train, and lead a team of marketing and communication professionals.
- Set clear performance goals and provide ongoing guidance and feedback.
- Stakeholder Engagement:
- Collaborate with academic departments, enrollment teams, alumni, and other stakeholders to align marketing efforts with organizational goals.
- Alumni Engagement
- Develop strategies to engage alumni and leverage their support for institutional growth and development.
- Compliance and Ethics:
- Ensure all marketing and communication activities adhere to ethical standards and comply with relevant laws and regulations.
- Evaluation and Reporting:
- Monitor the effectiveness of marketing campaigns and communication efforts.
- Prepare regular reports for senior management and the board of directors.
- Industry Trends and Best Practices:
- Stay updated on trends and best practices in marketing and communication within the education sector.
- Implement innovative approaches to reach target audiences effectively.
Yêu cầu ứng viên
- Graduated from College majoring in journalism, communication, foreign affairs, marketing, or related majors.
- At least 3 years experience in similar or related positions.
- Good communication and relationship building, independent and proactive work, good writing skills and creativity.
- Solid knowledge of social media.
- Good teamwork skills.
- Fluent in English
Quyền lợi
- The opportunity to learn English with international qualifications
- Working in an international environment
- Salary: Negotiable, according to candidate capacity.
- Bonus: According to the company's business results
- Dynamic and youthful working environment.
- Participating in social insurance, health insurance, unemployment insurance and other regimes according to the provisions of the Labor Code and the Company's regulations.
Địa điểm làm việc
- Hồ Chí Minh: 50 Trương Định, P. Võ Thị Sáu, Quận 3
Thời gian làm việc
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